Who needs a media kit? If you are a blogger trying to market yourself to brands and retailers, that would be YOU! A media kit is an overview of your site and brand –highlighting your personality, statistics, collaborations, and anything else that makes you unique and terrific! Here are a few tips to get you started:
What Should be Included?
*A cover page that includes a fantastic background image + your logo
*Introduction to you and your blog + a picture of your stylish self! Provide an overview of your blog (categories, main focus, etc.), where you live and work, and anything else important related to your blog.
*List of Brand Collaborations + your Best pictures from sponsored posts
*Social Media Stats…I also give my 3 and 6 Month past growth numbers
*Google Analytics Stats for Blog: Month/Month Overview showing previous 3 months & 30 days ended for present activity; I also include Demographics, Location, Language. (More info Below)
*Recommendations from any Retailers and/or Brands you have worked with.
*Packages & Rates (More Below)
*Contact Information: Full Name, Email, and Best Phone Number
I have put together a Power Point PDF of all of this information. You could also use Prezi presentation software or a simple Word Document saved to PDF. Make sure that your Media Kit and actual Blog Site look fairly similar…you don’t want to confuse anyone about your brand. Try and use similar colors, font, and images.
Brand Collaboration Highlights: Link Back to Your Blog showcasing the final product, as well as including some of your best images in the presentation.
Google Analytics: I made an Excel Spreadsheet with more detailed month/month and 30-day ended data (just copy/paste into PPT). I also just screenshot straight from Google Analytics so they can see the exact numbers and figures. I like doing this because it increases a brand’s comfort level in trusting your data without being able to log-in to your actual Analytics. (On PPT, just go to “Insert”, then “Insert Screen Shot” top left).
Include a comments section in your PPT detailing any discrepancies. For instance, one month, I had a fake pageview company overload my site with a ton of sessions, which skewed my numbers. It looked really out-of-place; don’t leave brands wondering or suspicious.
So, I included the incident in my comments section and gave them the “REAL” numbers for that month minus the fake activity. You will know this happened if in the “Referral” section you see anything like, “traffic-cash.xyz,” “traffic4cash.xyz” or anything with a ton of sessions but only ONE pageview per session on average.
I can’t tell you what you should charge for sponsored posts. However, I think it is common in the industry to charge $100 for every 10,000 monthly page views. So, if your page views were 30,000 last month, you should feel comfortable charging $300.00. In their first year, many bloggers accept product in exchange for services, which is fine & well. However, the end-goal should be to start doing more sponsored activity in addition to the latter.
Example of Pricing Package:
One Blog Post= $X
One Blog Post + Social Media Marketing (2 Instagram, 1 Twitter, 1 Facebook)= $X
One Instagram Post= $X
*You should always be open to negotiating your price and always believe in your worth. You have worked hard to get where you are and deserve to be compensated fairly. Sometimes bloggers are scared to ask for what they deserve — don’t be!
Now, you have finished your media kit & don’t FORGET to add your contact information…so many people do! Take a few hours and do an Excel Sheet for all of the brands and retailers you want to partner with. Begin Researching their PR Contacts and start sending your PDF Media Kit out.
Some people include their Media Kit on their site, available to the public. I only send it out for private requests. OK, good luck, and as always, feel free to email me: firstname.lastname@example.org with any questions! If you missed my last two Blogger Series Posts: Instagram Growth Strategy & A Day in the Life of a Fashion Blogger.
Have a Great Weekend!